The shandy was first introduced by Franz Kugler after a bicycle race in Munich in 1922. His tavern was overrun with thirsty cyclists, so he cut his beer with lemonade and soda so they didn’t run out. This inspired Leinenkugel’s to combine Weiss beer with natural lemonade flavor to create the Shandy.
We filmed these two commercials on location in Chippewa Falls, Wisconsin, at the Leinenkugel headquarters.
The films feature the two brothers themselves, Dick and John Leinenkugel, handling business as usual at the company office as the team gears up for Shandy Season. Shot in the style of shows such as The Office, the two pieces capture the quirky humor that has branded the company so well in the Midwest. The scripts were written by Jacobson Rost, and we produced the rest. The two pieces were shot in one day in a whirlwind of efficient production.